A woman in a pink shirt and beige skirt, wearing sunglasses and a black cap, standing near a wooden sign that reads 'End of Trail' in a desert canyon landscape with red rocks and green vegetation.

Heidi Frye Blog

Leaders transform when they “do the work”, plug into their core, and BE the best version of themselves. Here are a few written resources to help you on your Whole Leader journey.

Excellence, Not Perfection!
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Excellence, Not Perfection!

What if the goal isn't perfection, but excellence? One is driven by fear. The other by purpose. That distinction changed how I think about doing my best. Excellence can still mean having incredibly high standards, without demanding flawlessness.

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Well, That Was Awkward
BLOGS, THE LIGHT SWITCH Heidi Frye BLOGS, THE LIGHT SWITCH Heidi Frye

Well, That Was Awkward

A technical glitch replaced every subscriber's name with "Test First Name." While fixing the problem, I realized something surprising: I didn't actually miss the personalized greeting. What started as an email mistake became a lesson in authenticity, curiosity, and finding opportunity in unexpected places.

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She Didn't Go Anywhere
BLOGS, THE LIGHT SWITCH Heidi Frye BLOGS, THE LIGHT SWITCH Heidi Frye

She Didn't Go Anywhere

I walked past a restaurant in San Antonio that holds a very specific memory — one involving a dare, a table, and absolutely zero regrets. And standing there, I found myself wondering about that version of me. The one who said yes without overthinking it. The one who was just... alive. She's still in there. And I think yours is too.

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