Heidi Frye 9/8/26 Heidi Frye 9/8/26

Surrender

For a long time, I thought surrender meant giving up. Defeat. Weakness. Throwing in the towel. But what if surrender isn't about giving up at all? What if it's about knowing when you've done your part and it's time to loosen your grip?

Heidi Frye 9/1/26 Heidi Frye 9/1/26

I Messed Up

I walked into an interaction carrying someone else's opinion, and without realizing it, I started looking for evidence to prove them right. It was a powerful reminder of how easily we can give away our own judgment and personal power. Sometimes the energy we bring into a room shapes what happens once we get there. Everyone deserves the chance to make their own first impression.

Heidi Frye 8/25/26 Heidi Frye 8/25/26

Whose Voice Is That?

Before we were old enough to question what we were hearing, we were already listening. The messages we absorb early in life can become beliefs, and eventually we may mistake those beliefs for our personality. But what if some of the things we believe about ourselves aren't actually who we are? What if they're simply stories we've been carrying for years?

Heidi Frye 8/18/26 Heidi Frye 8/18/26

What Do Tears Mean?

What do tears really mean? Weakness? A lack of composure? Or simply that something matters? Maybe we've been getting it all wrong. Vulnerability and emotion don't diminish leadership. Sometimes, they deepen it.

Heidi Frye 8/11/26 Heidi Frye 8/11/26

Excellence, Not Perfection!

What if the goal isn't perfection, but excellence? One is driven by fear. The other by purpose. That distinction changed how I think about doing my best. Excellence can still mean having incredibly high standards, without demanding flawlessness.

Heidi Frye 8/4/26 Heidi Frye 8/4/26

The Choice That Reveals Your Leadership

A quiet conversation at a lakeside cottage unexpectedly turned into an emotional confrontation. In the moments that followed, I was reminded that leadership isn't measured by how we respond when life is easy—but by the choices we make when it isn't. Sometimes protecting our peace means choosing our values over our ego.

Heidi Frye 6/16/26 Heidi Frye 6/16/26

Stepping Into Your Power Applies to Men Too

Two conversations in a client lobby reminded me of an important leadership truth: stepping into your power is not about aggression or ego. It's about awareness, clarity, and having the courage to act. In both cases, once these leaders recognized where they were giving away their power, the solution became obvious—and the impact was immediate.

Heidi Frye 6/9/26 Heidi Frye 6/9/26

Do You Know This Word?

During a podcast interview, Carlos Manzano introduced me to a leadership term that stopped me in my tracks: agency. While many men seem familiar with the concept, I discovered that many women—including me—were not. The insight sparked a deeper conversation about power, leadership, and why balancing agency and communal traits may be one of the keys to becoming a truly effective leader.

Heidi Frye 6/2/26 Heidi Frye 6/2/26

Well, That Was Awkward

A technical glitch replaced every subscriber's name with "Test First Name." While fixing the problem, I realized something surprising: I didn't actually miss the personalized greeting. What started as an email mistake became a lesson in authenticity, curiosity, and finding opportunity in unexpected places.

Heidi Frye 5/26/26 Heidi Frye 5/26/26

Iditarod Leadership: Trusting Your Team

At the Legacy Project conference, Blair Braverman shared a story I haven’t stopped thinking about: surrounded by wolves on the trail, she watched her lead dog calmly lay down—and trusted him enough to do the same. It became a powerful reminder that leadership is not always about certainty or the lead position. Sometimes it is about steadiness, trust, and bringing the kind of presence that helps others rest, even when uncertainty is nearby.

Heidi Frye 5/12/26 Heidi Frye 5/12/26

She Didn't Go Anywhere

I walked past a restaurant in San Antonio that holds a very specific memory — one involving a dare, a table, and absolutely zero regrets. And standing there, I found myself wondering about that version of me. The one who said yes without overthinking it. The one who was just... alive. She's still in there. And I think yours is too.

Heidi Frye 5/5/26 Heidi Frye 5/5/26

What Floor Are You On?

I want to ask you something most people never stop to consider. What floor are you on? Not your office. Not your building. Your emotional floor — the one you woke up on this morning, made decisions from, and led others from all day. Most of us don't know. We just react. But here's what I've learned: once you know your floor, everything changes.

Heidi Frye 4/28/26 Heidi Frye 4/28/26

Two Babies, One Flight, One Leadership Lesson

There were two babies on my flight. One cried for most of it. The other? Maybe one minute of fussiness — total. Same flight, same conditions. The difference wasn't luck. It was the dad sitting next to me, who never once waited for things to go wrong. He was already there. And it made me think — how many of us are leading that way?

Heidi Frye 4/21/26 Heidi Frye 4/21/26

Black & White, and The Colorful World of Gray

READ:BLOG

A leadership reflection on decision-making, critical thinking, and navigating complexity. This article explores how the brain’s tendency to simplify into black-and-white thinking can limit perspective, reduce nuance, and impact communication. The most effective leaders expand beyond binary thinking, embracing complexity to make more thoughtful, informed, and impactful decisions.

Heidi Frye 4/14/26 Heidi Frye 4/14/26

Their Face Tells The Story

READ:BLOG

“Move up!” she said. Again. And again.
What followed wasn’t just a pickleball moment—it was a leadership lesson in boundaries, communication, and standing in your power.

Heidi Frye 4/7/26 Heidi Frye 4/7/26

Pickleball Continues to Serve

READ:BLOG

“Move up!” she said. Again. And again.
What followed wasn’t just a pickleball moment—it was a leadership lesson in boundaries, communication, and standing in your power.

Heidi Frye 3/31/26 Heidi Frye 3/31/26

Trusting Yourself

READ:BLOG

My son was telling me about the awesomeness happening in his improv class.

He was so energized, describing the freedom of stepping into a scene with no script, no plan, no predetermined outcome — and trusting himself. And the scariness.