Jennifer Czekai, Director of Marketing, Meijer
The Problem
Jennifer wasn’t new to leadership, but she was feeling the gap between where she was and where she wanted to be. She had big goals and a strong work ethic, but found herself questioning her communication style, her presence in the room, and her ability to lead with clarity. Confidence was part of it, but so was understanding the nuance of leadership when the stakes are high, and people are watching.
“My biggest challenges before seeing Heidi were really around leadership development, enhancing executive presence, communication skills, and I would say, building more confidence.”
The Shift
The early work we did focused on something many high performers never get time to explore—self-trust. Jennifer began to see that leadership wasn’t a single mold to fit into. It was something personal, something that came from owning her perspective and showing up as herself. She got sharper in how she took on board the perspectives of others and read the room, clearer in how she made decisions, and quieter in her self-doubt.
“I really learned how to become more self-confident, and knowing that leadership is different for everybody.”
The Strategy
When tough situations come up, sometimes I share stories from my own experience—not to talk about myself, but to allow the client to see her situation through a different lens. With Jennifer, this strategy allowed her to zoom out, slow her reaction, and approach problems with more calm and clarity. She became more discerning. More emotionally agile. And those moments that used to feel overwhelming? She started navigating them with surprising ease.
“Working with Heidi allowed me to take a step back and almost look at it through a different lens... and solve the problem a lot quicker.”
The Impact
As her communication sharpened, something shifted. She was listening, articulating more clearly, and coaching her team in a way that brought the best out of others. The environment changed. Tension gave way to collaboration. Performance rose. And something else happened too—they started having fun again.
“I learned how to better articulate and really essentially become a better listener so I could help my team and my staff perform better and with ease.”
The Takeaway
A makeover is often not what’s required. Sometimes all people need is to be reminded. Jennifer was in that category. She needed a tune-up. Of her instincts. Her voice. Her power. What she found in our work together was a way of seeing herself, showing up fully, and building the kind of leadership that’s rooted, repeatable, and real.
“Heidi provides actionable insights that drive growth... She equips you with tools and confidence to lead with clarity and purpose.”
Ready to build a leadership culture where people show up and grow together?