A woman in a pink shirt and beige skirt, wearing sunglasses and a black cap, standing near a wooden sign that reads 'End of Trail' in a desert canyon landscape with red rocks and green vegetation.

Heidi Frye Blog

Leaders transform when they “do the work”, plug into their core, and BE the best version of themselves. Here are a few written resources to help you on your Whole Leader journey.

The Choice That Reveals Your Leadership
BLOGS Heidi Frye BLOGS Heidi Frye

The Choice That Reveals Your Leadership

A quiet conversation at a lakeside cottage unexpectedly turned into an emotional confrontation. In the moments that followed, I was reminded that leadership isn't measured by how we respond when life is easy—but by the choices we make when it isn't. Sometimes protecting our peace means choosing our values over our ego.

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Seeing Something Anew
Heidi Frye Heidi Frye

Seeing Something Anew

A simple question during a leadership Master Class led to an unforgettable moment of insight. What began as a discussion about communication styles uncovered something much deeper: the stories we tell ourselves, the ways we seek approval, and the transformative power of seeing ourselves anew.

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Do You Know This Word?
BLOGS, THE LIGHT SWITCH Heidi Frye BLOGS, THE LIGHT SWITCH Heidi Frye

Do You Know This Word?

During a podcast interview, Carlos Manzano introduced me to a leadership term that stopped me in my tracks: agency. While many men seem familiar with the concept, I discovered that many women—including me—were not. The insight sparked a deeper conversation about power, leadership, and why balancing agency and communal traits may be one of the keys to becoming a truly effective leader.

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Well, That Was Awkward
BLOGS, THE LIGHT SWITCH Heidi Frye BLOGS, THE LIGHT SWITCH Heidi Frye

Well, That Was Awkward

A technical glitch replaced every subscriber's name with "Test First Name." While fixing the problem, I realized something surprising: I didn't actually miss the personalized greeting. What started as an email mistake became a lesson in authenticity, curiosity, and finding opportunity in unexpected places.

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