A woman in a pink shirt and beige skirt, wearing sunglasses and a black cap, standing near a wooden sign that reads 'End of Trail' in a desert canyon landscape with red rocks and green vegetation.

Heidi Frye Blog

Leaders transform when they “do the work”, plug into their core, and BE the best version of themselves. Here are a few written resources to help you on your Whole Leader journey.

When Leadership Means Following
Heidi Frye Heidi Frye

When Leadership Means Following

A ballroom dance lesson turned into an unexpected leadership lesson. Sometimes the greatest strength isn't knowing how to lead—it's knowing when to trust, follow, learn, and let someone else guide the next step.

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Her Feedback Was A Gift, But Not the Point
Heidi Frye Heidi Frye

Her Feedback Was A Gift, But Not the Point

A chance encounter at a leadership conference became a powerful reminder that our greatest source of confidence isn't praise, recognition, or validation from others. The healthiest leaders learn to plug into something deeper—their values, purpose, and internal power source.

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Finding and Revealing What’s Within
Heidi Frye Heidi Frye

Finding and Revealing What’s Within

What if leadership is less about directing people and more about seeing what is already there? Inspired by a woodworking artist's creation, Heidi Frye explores the leadership skill of recognizing potential, uncovering strengths, and helping others become who they are capable of being.

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Stepping Into Your Power Applies to Men Too
BLOGS, THE LIGHT SWITCH Heidi Frye BLOGS, THE LIGHT SWITCH Heidi Frye

Stepping Into Your Power Applies to Men Too

Two conversations in a client lobby reminded me of an important leadership truth: stepping into your power is not about aggression or ego. It's about awareness, clarity, and having the courage to act. In both cases, once these leaders recognized where they were giving away their power, the solution became obvious—and the impact was immediate.

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Do You Know This Word?
BLOGS, THE LIGHT SWITCH Heidi Frye BLOGS, THE LIGHT SWITCH Heidi Frye

Do You Know This Word?

During a podcast interview, Carlos Manzano introduced me to a leadership term that stopped me in my tracks: agency. While many men seem familiar with the concept, I discovered that many women—including me—were not. The insight sparked a deeper conversation about power, leadership, and why balancing agency and communal traits may be one of the keys to becoming a truly effective leader.

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Well, That Was Awkward
BLOGS, THE LIGHT SWITCH Heidi Frye BLOGS, THE LIGHT SWITCH Heidi Frye

Well, That Was Awkward

A technical glitch replaced every subscriber's name with "Test First Name." While fixing the problem, I realized something surprising: I didn't actually miss the personalized greeting. What started as an email mistake became a lesson in authenticity, curiosity, and finding opportunity in unexpected places.

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Iditarod Leadership: Trusting Your Team
BLOGS, THE LIGHT SWITCH Heidi Frye BLOGS, THE LIGHT SWITCH Heidi Frye

Iditarod Leadership: Trusting Your Team

At the Legacy Project conference, Blair Braverman shared a story I haven’t stopped thinking about: surrounded by wolves on the trail, she watched her lead dog calmly lay down—and trusted him enough to do the same. It became a powerful reminder that leadership is not always about certainty or the lead position. Sometimes it is about steadiness, trust, and bringing the kind of presence that helps others rest, even when uncertainty is nearby.

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What Floor Are You On?
BLOGS, THE LIGHT SWITCH Heidi Frye BLOGS, THE LIGHT SWITCH Heidi Frye

What Floor Are You On?

I want to ask you something most people never stop to consider. What floor are you on? Not your office. Not your building. Your emotional floor — the one you woke up on this morning, made decisions from, and led others from all day. Most of us don't know. We just react. But here's what I've learned: once you know your floor, everything changes.

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Black & White, and The Colorful World of Gray
BLOGS, THE LIGHT SWITCH Heidi Frye BLOGS, THE LIGHT SWITCH Heidi Frye

Black & White, and The Colorful World of Gray

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A leadership reflection on decision-making, critical thinking, and navigating complexity. This article explores how the brain’s tendency to simplify into black-and-white thinking can limit perspective, reduce nuance, and impact communication. The most effective leaders expand beyond binary thinking, embracing complexity to make more thoughtful, informed, and impactful decisions.

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Trusting Yourself
BLOGS, THE LIGHT SWITCH Heidi Frye BLOGS, THE LIGHT SWITCH Heidi Frye

Trusting Yourself

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My son was telling me about the awesomeness happening in his improv class.

He was so energized, describing the freedom of stepping into a scene with no script, no plan, no predetermined outcome — and trusting himself. And the scariness.

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