A woman in a pink shirt and beige skirt, wearing sunglasses and a black cap, standing near a wooden sign that reads 'End of Trail' in a desert canyon landscape with red rocks and green vegetation.

Heidi Frye Blog

Leaders transform when they “do the work”, plug into their core, and BE the best version of themselves. Here are a few written resources to help you on your Whole Leader journey.

When Leadership Means Following
Heidi Frye Heidi Frye

When Leadership Means Following

A ballroom dance lesson turned into an unexpected leadership lesson. Sometimes the greatest strength isn't knowing how to lead—it's knowing when to trust, follow, learn, and let someone else guide the next step.

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Her Feedback Was A Gift, But Not the Point
Heidi Frye Heidi Frye

Her Feedback Was A Gift, But Not the Point

A chance encounter at a leadership conference became a powerful reminder that our greatest source of confidence isn't praise, recognition, or validation from others. The healthiest leaders learn to plug into something deeper—their values, purpose, and internal power source.

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Finding and Revealing What’s Within
Heidi Frye Heidi Frye

Finding and Revealing What’s Within

What if leadership is less about directing people and more about seeing what is already there? Inspired by a woodworking artist's creation, Heidi Frye explores the leadership skill of recognizing potential, uncovering strengths, and helping others become who they are capable of being.

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Stepping Into Your Power Applies to Men Too
BLOGS, THE LIGHT SWITCH Heidi Frye BLOGS, THE LIGHT SWITCH Heidi Frye

Stepping Into Your Power Applies to Men Too

Two conversations in a client lobby reminded me of an important leadership truth: stepping into your power is not about aggression or ego. It's about awareness, clarity, and having the courage to act. In both cases, once these leaders recognized where they were giving away their power, the solution became obvious—and the impact was immediate.

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Do You Know This Word?
BLOGS, THE LIGHT SWITCH Heidi Frye BLOGS, THE LIGHT SWITCH Heidi Frye

Do You Know This Word?

During a podcast interview, Carlos Manzano introduced me to a leadership term that stopped me in my tracks: agency. While many men seem familiar with the concept, I discovered that many women—including me—were not. The insight sparked a deeper conversation about power, leadership, and why balancing agency and communal traits may be one of the keys to becoming a truly effective leader.

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Well, That Was Awkward
BLOGS, THE LIGHT SWITCH Heidi Frye BLOGS, THE LIGHT SWITCH Heidi Frye

Well, That Was Awkward

A technical glitch replaced every subscriber's name with "Test First Name." While fixing the problem, I realized something surprising: I didn't actually miss the personalized greeting. What started as an email mistake became a lesson in authenticity, curiosity, and finding opportunity in unexpected places.

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She Didn't Go Anywhere
BLOGS, THE LIGHT SWITCH Heidi Frye BLOGS, THE LIGHT SWITCH Heidi Frye

She Didn't Go Anywhere

I walked past a restaurant in San Antonio that holds a very specific memory — one involving a dare, a table, and absolutely zero regrets. And standing there, I found myself wondering about that version of me. The one who said yes without overthinking it. The one who was just... alive. She's still in there. And I think yours is too.

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